게시일 : 2026-03-04
(KISA 게시글)
불법 스팸 방지를 위한 정보통신망법 안내서 제7차 개정본을 게시합니다.
이번 개정본은 기존 정보통신망법의 이용자 보호 원칙을 실무에서 명확히 이해하고 적용할 수 있도록 정리한 것입니다.
[주요개정내용]
▲ 광고 수신 동의 요구 시 ‘혜택 알림’, ‘정보제공’ 등 모호한 표현 사용 금지
▲ 앱 알림(앱푸시) 광고 수신 거부 시 로그인 등 복잡한 절차 요구 불가
▲ 쿠폰·마일리지·적립금 등 일방적 제공 후 발급·소멸 안내 전송 시 명시적 사전 동의 필요 등
업무에 참고하시기 바랍니다.
[목차]
I. 개요
1. 불법스팸의 개념 및 불법스팸 방지의 필요성··························6
2. 적용 범위····················································8
Ⅱ. 법률 및 시행령의 주요내용
1. 영리목적의 광고성 정보 적용범위··································10
2. 사전동의 의무 예외·············································14
3. 수신거부 및 사전동의 철회·······································17
4. 야간광고 전송제한 및 예외·······································18
5. 광고성 정보 전송시 명시사항······································19
6. 광고성 정보 전송자 금지사항······································20
7. 수신거부 및 수신동의 철회시 비용 발생 금지··························22
8. 처리결과 통지·················································23
9. 수신동의 여부 확인··············································25
10. 광고전송 위탁················································28
11. 정보통신서비스 제공 거부 등·····································29
12. 광고성 프로그램 등의 설치·······································31
13. 광고성 정보 게시의 제한·········································32
14. 법률에서 금지하는 광고성 정보의 전송 금지··························34
15. 법 위반 행위를 하도록 한 자······································35
Ⅲ. 부록
1. 전송매체별 명시사항 및 명시방법···································38
2. 각 위반행위에 대한 과태료 부과 기준································45
3. 정보통신망법 스팸 관련 규정······································46
4. 정보통신망법 안내서 Q&A········································50
출처 : https://www.kisa.or.kr/401/form?postSeq=3608&page=1#fnPostAttachDownload
게시일 : 2026-03-04
(KISA 게시글)
불법 스팸 방지를 위한 정보통신망법 안내서 제7차 개정본을 게시합니다.
이번 개정본은 기존 정보통신망법의 이용자 보호 원칙을 실무에서 명확히 이해하고 적용할 수 있도록 정리한 것입니다.
[주요개정내용]
▲ 광고 수신 동의 요구 시 ‘혜택 알림’, ‘정보제공’ 등 모호한 표현 사용 금지
▲ 앱 알림(앱푸시) 광고 수신 거부 시 로그인 등 복잡한 절차 요구 불가
▲ 쿠폰·마일리지·적립금 등 일방적 제공 후 발급·소멸 안내 전송 시 명시적 사전 동의 필요 등
업무에 참고하시기 바랍니다.
[목차]
I. 개요
1. 불법스팸의 개념 및 불법스팸 방지의 필요성··························6
2. 적용 범위····················································8
Ⅱ. 법률 및 시행령의 주요내용
1. 영리목적의 광고성 정보 적용범위··································10
2. 사전동의 의무 예외·············································14
3. 수신거부 및 사전동의 철회·······································17
4. 야간광고 전송제한 및 예외·······································18
5. 광고성 정보 전송시 명시사항······································19
6. 광고성 정보 전송자 금지사항······································20
7. 수신거부 및 수신동의 철회시 비용 발생 금지··························22
8. 처리결과 통지·················································23
9. 수신동의 여부 확인··············································25
10. 광고전송 위탁················································28
11. 정보통신서비스 제공 거부 등·····································29
12. 광고성 프로그램 등의 설치·······································31
13. 광고성 정보 게시의 제한·········································32
14. 법률에서 금지하는 광고성 정보의 전송 금지··························34
15. 법 위반 행위를 하도록 한 자······································35
Ⅲ. 부록
1. 전송매체별 명시사항 및 명시방법···································38
2. 각 위반행위에 대한 과태료 부과 기준································45
3. 정보통신망법 스팸 관련 규정······································46
4. 정보통신망법 안내서 Q&A········································50
출처 : https://www.kisa.or.kr/401/form?postSeq=3608&page=1#fnPostAttachDownload